Bradesco Bets On Luiz Carlos Trabuco Cappi For Its Growth

Luiz Carlos Trabuco Cappi has been appointed as President of Bradesco. His style is quite similar to the one who is his predecessor. Luiz Carlos Trabuco Cappi is known for wearing discreet suits. He speaks limited words. Besides, he does not like showing off his immense wealth. As per the market estimates, his compensation package that includes wages and bonuses is near $1 million each month.

Luiz Carlos Trabuco Cappi is going to face a lot of challenges at Bradesco. It has more than R $ 422 billion as assets. But still, it is going to be nearly R $ 150 billion behind Itaú Unibanco which is the leading bank of Brazil presently.

Hence Luiz Carlos Trabuco Cappi is of the opinion that in order to narrow this gap, the fastest way will be the buying of smaller banks. The consensus in the market is about the scarcity of opportunities regarding good acquisitions. But Trabuco already has a strategy that is designed in a way to recover this kind of lost ground. Hence he believes in doing “organic growth” of the bank. This will be possible through improving its internal performance. This is why in 2009; it would require reducing rates in order to attract customers. Besides, Luiz Carlos Trabuco Cappi plans the opening of 211 branches.

It needs to be remembered that Luiz Carlos Trabuco Cappi had been nominated to the post of the President of the bank just two months post Itaú Unibanco becoming the market leader.


The headquarters of Bradesco is located in Cidade de Deus which is in Osasco. This is the metropolitan region of São Paulo. The current president of the bank is Márcio Cypriano. He had succeeded the President of the Board of Directors, Lázaro Brandão. This was in 1999. Brandão had succeeded Amador Aguiar who was also the founder of this bank. This was in 1981. Now the Board of Directors has appointed Luiz Carlos Trabuco Cappi, the executive vice president of the bank, to lead Bradesco.

Luiz Carlos Trabuco Cappi has been working in Bradesco for nearly 40 years. He had started working here as a clerk. This is why he is able to fit perfectly into the culture and fabric of Bradesco. When Cypriano had taken over as President of the bank, Luiz Carlos Trabuco Cappi was just 47 years old. Hence now he is perfectly suited to do this job.

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